Articles categorized as "theory"

Digital payments and the payment revolution

Digital transactions are coming and they will make credit cards – and the auctioneers who only accept credit cards – obsolete. Continue reading

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Subdomains and multiple web hosts

Aaron writes about subdomains, explaining how they work and how they can be used to properly brand multiple web hosts with the same domain. Included in this post is a real-world example of a website distributed among three web hosts that uses subdomains to create a seamless user experience on one website. Continue reading

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Selecting domain names

This entry is part 1 of 3 in the series Internet branding

Your domain is your brand. Promote your brand by selecting an appropriate domain name. Continue reading

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The end of the sitemap as we know it

This entry is part 2 of 3 in the series All things must end

Back in the days of the FAQ and the image map (remember when you would hover your mouse over a picture and different parts of the graphic would link to different pages?), web designers used a website element known as … Continue reading

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Your website is more important than social networking

Social networking is one of many buzzwords that has recently risen to fad proportions. It seems that any time the subject of marketing arises, the topic quickly turns to importance of social networking. The power of social networking lies in … Continue reading

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