Month: June 2009
Sending plain text email is better for users and branding
One of the most important and valuable marketing opportunities for any company is management of proper email campaigns. We’ve covered bulk email management and discussed how and when to capture email addresses from current and prospective customers. Following last month’s article on the importance of setting your email client to read messages using plain text,…
Publications shouldn’t try to be auctioneers
There is a disturbing trend in the auction industry. The availability and ease of installation of inexpensive or open source scripts that turn any website into an auction site [read: eBay clone] have convinced some trade publications and newspapers to try to be auctioneers. Newspapers and trade journals who try to be auctioneers by adding…
Dropbox synchronizes and shares files between computers
We realized recently that we’ve made a huge mistake by not adopting and advocating Dropbox long ago. Here’s how the service works. Install the client. You’ll find a “My Dropbox” directory in your documents folder, wherever that may be. Anything you put in this folder is automatically and immediately synchronized on the Dropbox server. If…