Series: Internet branding
Selecting domain names
Your domain is your brand. Promote your brand by selecting an appropriate domain name.
Brand your email address
Yesterday, we examined some of the factors involved in selecting a domain name for your business. It needs to be a .com, match your company’s name, be short and be marketed in lowercase. Today, in the next installment of our Internet branding series, we’re going to look at your email address. The worst mistake you…
Brand your blog
This week, we’ve examined domain names and email addresses as they relate to your brand. In today’s third installation of our Internet branding series, we’re going to take a look at your weblog. The same concepts that apply to your domain names and your email addresses absolutely apply to your blog. Like email addresses, it’s…