Tag: email
Brand your email address
Yesterday, we examined some of the factors involved in selecting a domain name for your business. It needs to be a .com, match your company’s name, be short and be marketed in lowercase. Today, in the next installment of our Internet branding series, we’re going to look at your email address. The worst mistake you…
AuctioneerTech adds new features to suggest and subscribe
Image via CrunchBase For those of you who have followed us from the beginning, you’ll recall that the first version of the site included a subscription feature that allowed users to receive short, plain-text email updates each time we posted new articles. Well, somewhere between our initial home at Lunarpages, our subsequent moves to Slicehost…
Email folders and labels should be based on task, not sender
Image by jaqian via Flickr There are many different approaches to email usage. While some, including John C. Dvorak, say that email is dead, we feel that if used properly email can be a valuable tool and can successfully double as a to-do list. Google Gmail is superior to any other email service. The stunning…
Sending plain text email is better for users and branding
One of the most important and valuable marketing opportunities for any company is management of proper email campaigns. We’ve covered bulk email management and discussed how and when to capture email addresses from current and prospective customers. Following last month’s article on the importance of setting your email client to read messages using plain text,…

