I’m a long time QR code hater. I released an episode of the AuctioneerTech Auction Podcast about QR codes last May where I decided that there were a few valid uses, but overall, most auctioneers use QR codes incorrectly.
I recently came across this video in my Twitter stream. It’s a comical take by Scott Stratten on the frequency with which QR codes are misused. Watch it.
Aaron Traffas, CAI, AMM, CES, is an auctioneer from Sharon, Kansas. For the last 22 years he's worked for Purple Wave. Aaron served as president of the Kansas Auctioneers Association in 2017 and on the National Auctioneers Association Education Institute Board of Trustees from 2009 through 2013. He is a past instructor at CAI and co-wrote the original ATS and AMM designation courses from NAA. An active contract bid caller, he has advanced to the finals in multiple state auctioneer contests.
During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band's latest music can be found at aarontraffasband.com as well as Spotify, Apple Music and Amazon.
What are your thoughts on a QR code on a printed buyers guide
or lot tag for an auction. If a buyer
was interested in bidding on an item, the current price, wanted a complete
description or video the bidder could quickly go to that item without having to
navigate a website from their mobile device.
For many of my regular machinery buyers this would be appealing, curious
on your thoughts.
That’s one of the few appropriate uses of QR codes I can imagine. A real estate sign would also be a good use. So long as there is text that explains exactly where the QR code leads or what it does, and as long as it goes deep within a site to a specific item rendered in a mobile way, it sounds right to me.
By Russ 14 February 2012 - 3:46 pm
Aaron,
What are your thoughts on a QR code on a printed buyers guide
or lot tag for an auction. If a buyer
was interested in bidding on an item, the current price, wanted a complete
description or video the bidder could quickly go to that item without having to
navigate a website from their mobile device.
For many of my regular machinery buyers this would be appealing, curious
on your thoughts.
By Aaron Traffas 23 February 2012 - 7:37 am
That’s one of the few appropriate uses of QR codes I can imagine. A real estate sign would also be a good use. So long as there is text that explains exactly where the QR code leads or what it does, and as long as it goes deep within a site to a specific item rendered in a mobile way, it sounds right to me.