eBay’s Internet auction patent

The blogs lit up last week with the news that eBay was granted US Patent 7,702,540 regarding “computer-implement method and system for conducting auctions on the internet”. Here’s the abstract.

Methods and apparatus for a system for facilitating electronic commerce transactions with a first data storage location for holding information about an item for auction from a first participant in a data packet network, a verification process that verifies the user identification of the first participant in said data packet network, the verification process confirming a user identification before allowing the participant in said data packet network access to place information about an item for auction in the system, a display process for displaying information of the item for auction to a plurality of data packet network users, the display process displaying an advertisement with the item for auction to the plurality of data packet users, an auction process for receiving bids on the item for auction from at least one of said plurality of data packet network users, the auction process also verifying a user identification from said at least one of a plurality of data packet network users before allowing receipt of the bid and a notification process for notifying the plurality of data packet network participants that said bid was accepted by said system.

eBay's Internet auction patent

It’s unclear if eBay will actually protect this patent, first filed in 1999. Speculation exists on both sides, with one camp saying that eBay will use licensing as an additional revenue source and another camp saying that eBay’s continued deemphasis of its auction model in favor of fixed prices means that they likely won’t be interested in using this patent.

How are you betting? Let us know in the comments.

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Aaron Traffas, CAI, ATS, CES

twitter.com/traffas | aarontraffas.com | aarontraffasband.com

Aaron Traffas, CAI, AMM, CES, is an auctioneer from Sharon, Kansas. For the last 22 years he's worked for Purple Wave. Aaron served as president of the Kansas Auctioneers Association in 2017 and on the National Auctioneers Association Education Institute Board of Trustees from 2009 through 2013. He is a past instructor at CAI and co-wrote the original ATS and AMM designation courses from NAA. An active contract bid caller, he has advanced to the finals in multiple state auctioneer contests. During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band's latest music can be found at aarontraffasband.com as well as Spotify, Apple Music and Amazon.