Friend of the auction industry Carl Carter over at NewMediaRules Communications is conducting an anonymous survey about the auction industry. The stated goal is “to collect data on how auctioneers are using a full range of media to promote their auctions.”
The survey itself contains 11 questions ranging from the types of assets sold and the way the auctions are conducted to the types of media used and how the marketing mix is configured.
Carter regularly publishes articles on his blog and in various auction-related publications connecting the auction industry with media and publications, both old and new. There’s no question that the information will be kept anonymous and put to good use. Take the two minutes it takes to head on over and take the survey now.