Media use survey for auctioneers

Friend of the auction industry Carl Carter over at NewMediaRules Communications is conducting an anonymous survey about the auction industry. The stated goal is “to collect data on how auctioneers are using a full range of media to promote their auctions.”

The survey itself contains 11 questions ranging from the types of assets sold and the way the auctions are conducted to the types of media used and how the marketing mix is configured.

Carter regularly publishes articles on his blog and in various auction-related publications connecting the auction industry with media and publications, both old and new. There’s no question that the information will be kept anonymous and put to good use. Take the two minutes it takes to head on over and take the survey now.

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Aaron Traffas, CAI, ATS, CES | |

Aaron Traffas, CAI, AMM, CES, is an auctioneer from Sharon, Kansas. For the last 22 years he's worked for Purple Wave. Aaron served as president of the Kansas Auctioneers Association in 2017 and on the National Auctioneers Association Education Institute Board of Trustees from 2009 through 2013. He is a past instructor at CAI and co-wrote the original ATS and AMM designation courses from NAA. An active contract bid caller, he has advanced to the finals in multiple state auctioneer contests. During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band's latest music can be found at as well as Spotify, Apple Music and Amazon.