iSeries is great; your internet auctions are terrible

One of the many educational offerings from the National Auctioneers Association is the iSeries, a collection of free webinars, whitepapers and audio recordings from experts within and without the auction industry dealing with topics relevant to auction professionals.

Registration for the webinars is free for anyone who wants to watch live and ask questions to be answered by the presenter at the end of the session. The webinars are saved as videos and are made available in perpetuity, along with the white papers and audio recordings, at The videos are also made available as a YouTube playlist.

As I write this article, registration is now open for the next installment of the iSeries. The webinar will be presented on February 7 by Casey Roberson, entitled Targeting and Profiling Customers.

Knowing how to target buyers and sellers isn’t just a social media advertising skill. It applies to every ad and message! Let #NAAPro¬†Casey Roberson, the marketing director behind McCurdy Auction‘s 2017 NAA/USA¬†Today Auction Marketing Campaign of the Year, teach you how to effectively target customers no matter if you’re using print, digital, or social marketing strategies.

Anyone interested in joining the webinar can register for free.

I was asked to present a webinar last December as part of the iSeries entitled “Your Online Auctions are Terrible.” Here’s the recording of the presentation.

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Aaron Traffas, CAI, ATS, CES | |

Aaron Traffas, CAI, AMM, CES, is an auctioneer from Sharon, Kansas. For the last 22 years he's worked for Purple Wave. Aaron served as president of the Kansas Auctioneers Association in 2017 and on the National Auctioneers Association Education Institute Board of Trustees from 2009 through 2013. He is a past instructor at CAI and co-wrote the original ATS and AMM designation courses from NAA. An active contract bid caller, he has advanced to the finals in multiple state auctioneer contests. During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band's latest music can be found at as well as Spotify, Apple Music and Amazon.