Articles categorized as "advertising"

Video marketing must account for playback quality

Image via Wikipedia Video can be a fantastic marketing tool. The same video can convey a sense of incompetence if not distributed correctly. Ignoring the difference between an expensively-produced video and simple footage captured with a camcorder, both of which … Continue reading

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New York auctioneer implements unique payment arrangements

The Maine Antique Digest is running a story about Al Cardamone of Mooney’s Auction Service. According to the story, Mooney’s recently sent out a bulk email announcing a prepayment program in which prospective bidders can exempt themselves from the buyer’s … Continue reading

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Never use letters in advertised phone numbers

Image via Wikipedia I’ve recently seen a fair amount of advertising with phone numbers listed with letters instead of numbers. Listings like 555-SOLD are fine, so long as you also list the digits associated with the letters. My Treo, and … Continue reading

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Black Friday auction – holiday auctions unwise without Internet bidding

Seasonality is the curse of all auctioneers. Even auctioneers in roughly the same geographic area can have consistent yearly downturns during several months each year. The goal is to manage those downturns so that cash flow remains as steady as … Continue reading

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Google AdWords provides targeted audience exposure

Google is a mammoth company, slowly weaving its way into every corner of the Internet by offering free services that are better than the competing for-pay services. The development of these free services is not cheap, especially when Google allegedly … Continue reading

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