Category: advertising
Black Friday auction – holiday auctions unwise without Internet bidding
Seasonality is the curse of all auctioneers. Even auctioneers in roughly the same geographic area can have consistent yearly downturns during several months each year. The goal is to manage those downturns so that cash flow remains as steady as possible. One tempting solution used by many auctioneers is to hold events on or near…
Google AdWords provides targeted audience exposure
Google is a mammoth company, slowly weaving its way into every corner of the Internet by offering free services that are better than the competing for-pay services. The development of these free services is not cheap, especially when Google allegedly requires only 80% of their employees’ attention through their Innovation time off program which encourages…
Auction Podcast Episode 4 – phpList
phpList provides a robust and free solution to bulk email management.
phpList provides free and easy bulk email list management
One of the best marketing techniques for auctioneers and everyone else who is running a business is proper management of an email list. Keeping a list of emails in Excel and copying that list into the BCC field of Outlook does NOT count. There are rules put in place due to the proliferation of spam.…
A primer on advertising for Internet only auctions
Using the Internet to take bids doesn’t mean that the item will sell to Guam or Kansas