Auctioneers should promote NAA Education Institute designations

As we were searching for the links for our coverage of the KAA Winter Convention, we were surprised by the almost-complete lack of designations listed with each auctioneer on his or her respective staff pages. While it’s possible that all of the auctioneers for whom we were searching simply didn’t have any designations, we think it’s more likely that those auctioneers who had designations simply didn’t have them listed. Listing an auctioneer’s designations next to his name on every piece of marketing material as well as the website is an important pieces of a holistic institutional marketing campaign.

While many auctioneers use the basic education found at an auction school and are happy conducting business indefinitely based solely on those fundamentals, more and more auctioneers are realizing the importance of continuing education to ensure that their businesses are using modern business practices.

There are currently seven professional designation courses offered by the National Auctioneers Association institute. These designations prove to prospective buyers and sellers that an auctioneer has continued to learn and improve his processes.

CAI – Certified Auctioneers Institute

AARE- Accredited Auctioneer Real Estate

ATS – Auction Technology Specialist

BAS – Benefit Auction Specialist

CES – Certified Estate Specialist

GPPA- Graduate Personal Property Appraiser

MPPA – Master Personal Property Appraiser

We covered the new ATS designation back in November. We’ll be covering each of the remaining designations in the next couple of months, concluding with an article on CAI in March.

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Aaron Traffas, CAI, ATS, CES | |

Aaron Traffas, CAI, AMM, CES, is an auctioneer from Sharon, Kansas. For the last 22 years he's worked for Purple Wave. Aaron served as president of the Kansas Auctioneers Association in 2017 and on the National Auctioneers Association Education Institute Board of Trustees from 2009 through 2013. He is a past instructor at CAI and co-wrote the original ATS and AMM designation courses from NAA. An active contract bid caller, he has advanced to the finals in multiple state auctioneer contests. During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band's latest music can be found at as well as Spotify, Apple Music and Amazon.