Auction Podcast Episode 1 – AuctioneerTech

You’re listening to the AuctioneerTech Auction Podcast for the week of 8 September 2008.

AuctioneerTech – Technology, auctions and auctioneers – auction tech for the auction industry

Hello and welcome to the first episode of what I hope will be many podcasts covering technology, auctions, auctioneers and the auction industry. My name is Aaron Traffas and in this first episode I’ll talk a little about the plans for this podcast, it’s purpose, some of the challenges and how I’ll handle them, and end with a little about me. Since this first episode is really about setting the ground rules, I won’t be offended if you want to skip ahead to the meat of episode two, a primer on advertising for Internet only auctions.

It is my goal to spend five or ten minutes each week covering the top stories on I’m going to do my best to try to relate what’s happening today in the worlds of gadgets and software to the worlds of gavels and box lots. I’ll review new services and software, tell you how to use some of the newest gadgets, provide tips on how to build more accessible and usable websites, and discuss marketing theory with regard to all the new venues that the Internet provides us as auctioneers. I have many friends and acquaintances in the auction industry and I eventually would like to ask many of them to join me to discuss some of the things that they do and the products and services that they use, since I don’t have the opportunity to use all of the offerings and products available in a real auction situation.

There are many challenges relating auctioneers to technology. The auction profession is a grand, time-honored profession with many of the greatest auctioneers having never used a computer until very recently. Even those auctioneers who recently began using the Internet may have difficulties relating the new benefits it provides to the profession that has continued to serve them well for decades.

On the other end of the spectrum, many of the new members of the profession have grown up using computers and already have a solid understanding of technology but may be looking simply for better ways to use that technology to help them be better auctioneers.

I’ll try to accommodate all auctioneers on this podcast. The wide range of experiences gives me license to cover just about anything, and indeed I’ll be covering some fairly low-hanging fruit at times because I don’t feel solid about talking about using a product that I haven’t explained in full. However, there will also be episodes where we’ll get into some higher level theory and techniques. As on, when I introduce a new term, I’ll try to throw out a quick definition or explanation and perhaps include a reference for more information in the show notes or at the end of the podcast.

I’m not actively soliciting advertising or sponsors for this podcast. While it seems initially that it will be a significant undertaking in both time and effort, unless it becomes wildly popular I don’t anticipate any out-of-pocket expenses for hardware or bandwidth. I will say that any sponsors I may accept will not be auction vendors. I want there to be no question of impropriety regarding the genuineness of my opinions regarding the topics that we’ll cover here.

I’m a strong believer in the National Auctioneers Association. While this podcast will cover current events and include some how-to episodes, it is not a replacement for the Auction Technology Specialist designation. If you want a solid understanding of how to generate leads, market assets, conduct auctions and build your customer community using modern techniques, from coursework written by many of today’s leading auctioneers in the field of auction technology, I strongly encourage you to enroll in the Auction Technology Specialist course offered by the NAA. You can find out more about this designation, as well as upcoming class dates and enrollment forms, at the NAA website at

Another great resource for information on auctions from auctioneers is the discussion forum offered by the NAA. It’s probably the greatest member benefit and it’s used by hundreds of auctioneers on a regular basis.

About me

Finally, I’d like to provide a little of my background. I’m a proud member of the National Auctioneers Association and the Kansas Auctioneers Association. I have recei ved the Certified Auctioneers Institute, Auction Technology Specialist and Certified Estate Specialist designations from the National Auctioneers Association Educational Institute and I’ve been asked to teach for both ATS and CAI. I’m currently serving on the Technology Committee for the NAA.

I’m a first-generation auctioneer from Sharon, Kan. I began my career in the auction industry while I was in college at Kansas State University in 2001, when I started working at Purple Wave Auction Co. in Manhattan, Kan., developing systems t o better handle the auction merchandise and our ever-changing inventory.

I’ve been involved with every aspect of the auction business, from setting up on-site estate auctions, to floor manager at our consignment operation, to Vice President of the company until the summer of 2007. I’m now VP Technology for Purple Wave, Inc., and I spend my time building the systems that we’re using to scale to multiple locations across the country.

Finally, I would like to mention that the views and opinions expressed on this podcast, like those at, are mine and mine alone or those of my guests, and not necessarily those of Purple Wave, the NAA, or the associated firms of guests I may entertain on this show.

That’s it for episode one. When I sat down to write it I expected to have trouble coming up with enough content, but it seems that wasn’t a problem. Hopefully future episodes will be as verbose.

You’ve been listening to the Auction Podcast from AuctioneerTech. If you have suggestions, questions or comments, or are interested in being a guest, please let me know by going to and leaving a message. You can also post public comments about this or any other episode, as well as find show transcriptions, on the auction podcast page of

Thank you for listening. Now go sell something.

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Aaron Traffas, CAI, ATS, CES | |

Aaron Traffas, CAI, AMM, CES, is an auctioneer from Sharon, Kansas. For the last 22 years he's worked for Purple Wave. Aaron served as president of the Kansas Auctioneers Association in 2017 and on the National Auctioneers Association Education Institute Board of Trustees from 2009 through 2013. He is a past instructor at CAI and co-wrote the original ATS and AMM designation courses from NAA. An active contract bid caller, he has advanced to the finals in multiple state auctioneer contests. During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band's latest music can be found at as well as Spotify, Apple Music and Amazon.