I’m a long time QR code hater. I released an episode of the AuctioneerTech Auction Podcast about QR codes last May where I decided that there were a few valid uses, but overall, most auctioneers use QR codes incorrectly.
I recently came across this video in my Twitter stream. It’s a comical take by Scott Stratten on the frequency with which QR codes are misused. Watch it.
Thanks to JD Patton for the share.
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Aaron,
What are your thoughts on a QR code on a printed buyers guide
or lot tag for an auction. If a buyer
was interested in bidding on an item, the current price, wanted a complete
description or video the bidder could quickly go to that item without having to
navigate a website from their mobile device.
For many of my regular machinery buyers this would be appealing, curious
on your thoughts.
That's one of the few appropriate uses of QR codes I can imagine. A real estate sign would also be a good use. So long as there is text that explains exactly where the QR code leads or what it does, and as long as it goes deep within a site to a specific item rendered in a mobile way, it sounds right to me.